WhatsApp Marketing

Connect your WhatsApp Business account to Fermion and send automated class reminders to your students.

Introduction

WhatsApp Marketing allows you to connect your WhatsApp Business account to Fermion and send automated reminders for your live classes. In today’s fast-paced world, students often miss live sessions due to forgetfulness or busy schedules. By integrating WhatsApp, you can ensure timely notifications and increase attendance rates, improving engagement and student satisfaction.

Connecting WhatsApp Business to Fermion

Follow these steps to link your WhatsApp Business account to Fermion and enable automatic class reminders.

1. Enable WhatsApp and Email Marketing Features

   Go to Manage Features in Fermion and ensure that “Email and WhatsApp Marketing” feature in the marketing section is enabled. Without this, you will not be able to connect to WhatsApp or send automated reminders. To learn more about enabling features, head over to manage features

2. Navigate to WhatsApp marketing

   Go to Marketing Tools → WhatsApp Marketing in your instructor dashboard. Click on Set up WhatsApp Account to connect your WhatsApp account with Fermion

3. Log in to Meta account

   You will be redirected to Meta to log in with your account. Use the credentials associated with your WhatsApp Business account.

4. Connect your account

   To connect your WhatsApp Business account with codedamn, you’ll need to complete the Meta Cloud API onboarding process.
   Click on Continue to proceed with registration and grant access.

   What you'll be able to do after connecting

   Once your account is connected, you can:

   • Communicate with customers at scale through automated conversations.
   • Securely send and receive messages using Meta’s Cloud API.
   • Handle large volumes of WhatsApp messages with ease.

   

5. Fill in business information

   Please enter the business information concerned with your school. Your audience will not see this information on your WhatsApp profile. Add your own business name, email address, website URL and the country the business is operated from.

6. Choose WhatsApp Business account

   Decide which WhatsApp Business account will belong to your business portfolio. You can either select an existing account or create a new WhatsApp Business profile.

   Create a new WhatsApp Business profile

   • Profile Name: Fermion Academy - Example
   • Display Name: Fermion Academy - Example (should match business name and follow WhatsApp display name guidelines)
   • Category: Select the category that best describes your business Click on Next to move to the next step!
7. Add your WhatsApp phone number

   Add the phone number you want to use for sending and receiving WhatsApp messages. Choose your country code, enter your business phone number, and verify it to proceed. You can choose how you’d like to verify your number: either via Text message or Phone call. Once selected, you’ll receive a verification code from Meta to confirm ownership of the number.

   Make sure the number you provide is not already associated with an existing WhatsApp account. If it is, you’ll need to deactivate that account before verification.

   

8. Review permissions shared with Fermion

   Before completing the setup, review the permissions that will be granted to Fermion. This ensures Fermion can manage and automate your WhatsApp Business interactions through Meta’s Cloud API.

   Fermion is requesting access to your WhatsApp Business account. Once you confirm, Fermion will be able to:

   • Manage your WhatsApp accounts
   • Manage and access conversations within WhatsApp
   • Log events on your WhatsApp Business account’s behalf and send those events to Meta

   Click Confirm to grant these permissions and proceed with connecting your account.

   

9. Add payment methods

   Before proceeding, make sure to add a payment method and complete your business details. This step is mandatory to finalize the connection with WhatsApp.

10. Add Business and GST Details alongside Payment Method

    Before you can finalize the WhatsApp Business connection, you must add your business details, GST information, and a payment method.

    Adding GST details is mandatory. Without providing valid GST information, the setup will not work and you will not be able to send messages through WhatsApp Business.

    Make sure to:

    • Click on Add Payment method to add a payment method
    • Click on Edit in Business info to add correct and updated information about your details
    • Enter your GST number correctly.
11. Finish setup

    Click Finish. Your WhatsApp Business account is now linked to Fermion and ready to send live class reminders.

And here you go, your WhatsApp account is now linked with Fermion and you can start sending messages on WhatsApp directly inside Fermion.

For additional reference, see the following Meta resources:

Meta Business Help Centre

Access Meta’s official help documentation for general business account questions and troubleshooting. Click here to learn more

Business Portfolio at Meta

Learn more about managing your business portfolio, messaging limits, and related settings on Meta. Click here to learn more

Sending live class reminders

Once your WhatsApp Business account is connected to Fermion, you can start sending automated reminders for your live sessions. Follow these steps to create and link a WhatsApp message template for your class reminders.

1. Create a WhatsApp message template

   Go to the Message Templates section under Marketing Tools → WhatsApp Marketing and click Create Template.

   In this section, you can design a new message template using dynamic variables such as session name, start time, and participant name.

   

2. Customize your template

   Preview the message on the right side to see how it will look to your students.
   Make sure your tone is friendly and professional, and all dynamic variables are correctly inserted.

   Templates are usually reviewed and approved within a few seconds, but sometimes the process can take up to 24 hours depending on WhatsApp’s moderation queue.

   Example Template:

   • Template Name: live_session_reminder

   • Header (Optional): Live Session Starting Soon

   • Body:

     Hi {{participantName}},
     
     Your live session "{{sessionName}}" starts at {{sessionStartTime}} 
     in {{timeUntilStart}}.
     
     Don't miss out on this exclusive learning opportunity! 
     Join us for an interactive session where you can ask questions 
     and engage with the instructor.
     

   • Footer (Optional): Powered by Fermion

   • Button Text (Optional): Join Live Session

     

   Template Variables

   When creating your WhatsApp message template, you can use dynamic variables to automatically personalize each reminder. These variables are replaced with real data for every student and session, making each message feel tailored and professional.

   Below are the variables currently supported in Fermion WhatsApp templates:

   Variable	Description
   {{participantName}}	Automatically inserts the participant’s full name.
   {{schoolName}}	Displays the name of your school
   {{sessionName}}	Displays the name of the live session.
   {{sessionStartTime}}	Shows the exact start time of the live session.
   {{timeUntilStart}}	Displays how much time is left before the session starts (e.g., “30 minutes”).

   Currently, only utility templates are supported. These are templates for notifications or reminders.

   If you try to create a marketing or promotional template (e.g., discounts, offers, etc.), WhatsApp will reject it. If you need help setting up marketing templates, please contact our team at ([e-mail]).

   Once done, click Save Template to store it in your WhatsApp marketing template library. Your template will now be sent to WhatsApp for approval and would take some time to get approved by Meta.

   Meta typically reviews and approves message templates within a few minutes to a few hours. In some cases, it may take up to 24 hours for approval.

3. Toggle Live Session reminder and link a template

   After saving the template and getting it approved by Meta, Toggle the Live Session Reminders button and link the created template to the reminder. At a particular moment, you can only link 1 template to the live session reminder.

4. Start sending reminders

   Once linked, Fermion will automatically send WhatsApp reminders to all enrolled participants before the live session starts.

And that’s it! You’re all set to start sending WhatsApp reminders straight from Fermion. No more missed classes or last-minute confusion.

Messaging limits

By default, Meta allows you to send up to 250 messages/day from a single WhatsApp Business number. This ensures that your account remains in good standing and prevents spam or abuse.

However, this daily limit can be increased as your business grows by verifying your business account with Facebook Business Manager and scaling your message tiers. Increasing your messaging limit allows you to reach more students or participants efficiently without interruptions.

To learn more about how messaging limits work and how to request higher limits, refer to the official Meta documentation:
Learn more about WhatsApp messaging limits

In addition to getting verified on Facebook Business Manager, you can also increase your messaging limit by sending high-quality messages to at least 1,000 unique users over a rolling 7-day period.